☑️ Generate engagement with publications
– Publish short posts to promote engagement.
– Insert a call-to-action (CTA)
– Including a link generates twice the engagement
– Ask questions about the interest of the community to generate feedback.
– Add an image in each article: according to Linkedin, posts with photos generate 98% more comments.
– Use images with a visual that captures the attention of rich media (infographics, curves, etc.).
– Include videos to get more shares: for example, the links from Youtube allow you to watch the video directly from the news feed. According to Linkedin, they generate 75% more shares.
☑️ Optimize strategy on Linkedin
– Create an editorial publication calendar.
– Keep flexibility to react to events, trends, and opportunities.
☑️ Analyze statistics on Linkedin
– Analyze performance to learn lessons with statistical monitoring tools.
– Identify the optimal days, times to post to get the best engagement rates.
☑️ Post articles celebrating a happy event
Publishing anniversary articles, celebrations (inaugurations, recruitments, etc.). This method enhances the professional position by allowing relationships to share with you the emotions invaded by this successor this promotion.
☑️ Sponsor posts
LinkedIn proposes various ad types: Sponsored Content, Sponsored InMail, Text Ads, and Carousel Ads.
☑️ Choose the right time to publish
According to an Oberlo study, here is what observed: