Firstly, Content marketing is about creating and promoting different content forms to build brand awareness, increase traffic and generate leads or customers. Then, it is essential to focus on creating content that can solve problems and remain up to date.
The idea is to create targeted or referenced content by regularly publishing articles, case studies, or even ebooks on your blog.
Likewise, Quality content improves your brand and increases website visibility in search engines.
The types of content are:
➡️ Blog posts
➡️ Social media posts
➡️ Infographics
➡️ Podcasts / Videos
➡️ Email
➡️ Webinars
Furthermore, add a call-to-action (CTA) at the end of the articles to direct the readers to your landing page to generate more leads.
Additionally, content marketing aims to:
☑️ Improve your natural referencing
☑️ Obtain qualified traffic
☑️ Optimize conversions