Digital Marketing Tools By Categories

We’ve rounded up a few categories of must-have digital marketing tools for your digital needs. Besides, explore several top digital marketing tools and platforms for your business.

Accordingly, Digital Marketing tools used to promote a business online are a big part of what makes this strategy so scalable, even for small companies.

Digital Marketing Tools



logo google analytics



Google Analytics

Google Analytics is a free web analytics tool that enables one to have a tracking code that can be incorporated into a business’ websites and social media pages, which helps track audience demographics.
This tool might seem a bit advanced, but if you use it to its fullest potential, you will receive a ton of information on how your customers are interacting with your site.



logo google ads



Google AdWords

Google AdWords is one of the most popular options for advertising your business on Google Search Engine results pages. Payment based on a pay-per-click or pay-per-call structure. It hosts the Google Keyword Planner, where you can search for the keywords you want to include in your ad and other content. Besides, You can set budget ceilings based on how much you want to spend. Ultimately, the tool helps you channel more leads to your website.



logo moz




MOZ is a source of robust, reliable data, with accessible training and easy-to-use tools to help SEOs. They develop inbound marketing software, provide robust APIs for link data, and hosts the web’s most vibrant community of online marketers.



logo semrush




SEMrush is a paid Digital Marketing Tool that allows you to audit a website, analyze traffic, analyze competitors in the same Category / Industry, analyze competitors’ advertisements and find their pages that generate traffic.



logo fb



Facebook Ads

Facebook Ads Manager gives you perfect access to all the marketing tools you need to create stunning, targeted ads that will enrich your audience and put money in your pocket.



logo ahref




Ahrefs is an SEO Tool that crawls the web, stores tons of data, and makes it easily accessible through a simple user interface. The tool helps accelerate the growth of organic search traffic to a website.

Social Media Marketing Tools







Hootsuite is one of the best Social Media Management Tools for creating and managing business campaigns. Instead of managing all of the platforms manually, you could just open Hootsuite and handle them from a single dashboard.







Buffer is an intuitive, streamlined Social Media Management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.



Hubspot logo




HubSpot is an essential tool for all inbound things. Besides, you can use email marketing, blogging, social media, and creating landing pages. You can also view important KPIs in each tool’s dashboard.



logo canva




Canva allows users to create graphics, presentations, posters, and other visual content on Social Media. Featuring a simple drag-and-drop user interface and an extensive library of templates and design ingredients such as fonts, illustrations, photographs, videos, and audio content.



logo zoho



Zoho Social

Zoho Social is powerful Social Media Management software for businesses and agencies. It is the part that lets you understand your social media audience and how they interact with you.



logo contentcal




ContentCal is the ultimate tool for building Social Media Content production workflows, crafting your content plan, posting content across multiple platforms, understanding content performance, and responding to conversations.

E-commerce Marketing Tools



logo shopify




Shopify is the leading omnichannel commerce platform. Whether you’re selling online, on Social Media, in-store, or out of the trunk of your car, Shopify has you covered.



logo prestashop




PrestaShop is free open source software for online stores.



logo woocommerce




WooCommerce is a free open source eCommerce plugin for WordPress.



logo wordpress




WordPress is the most popular blogging system on the web and allows updating, customizing and managing the website from its back-end CMS and components.