Due to the high increase in commerce, the year 2020 observed a higher transformation in the e-commerce industry. Additionally, from innovative technologies to new consumer behaviors, and channels news is bringing e-commerce into real life.
Therefore, if you require to build your e-commerce store, you need to design it according to the latest market trends. So, here are the most innovative e-commerce trends to watch in 2021.
Given the increasing reliance on voice assistants in 2021, we can expect to see more consumers shopping online without looking at the screen while taking advantage of the smart speaker and voice search technology.
Besides, these smart headphones will be your ticket to shopping online soon.
Accordingly, if you are considering setting up a store, you can incorporate voice searches into your website experience.
Omnichannel selling is becoming essential to online business and then a larger trend to consider in your e-commerce development strategy.
Traditional and multi-channel retail will give way to omnichannel commerce, placing the customer at the heart of the shopping experience to develop more interactions and thus generate more engagement from them.
In this environment of massive digitization and sturdy competition, multi-channel sales and markets will develop.
Visual commerce is a trend for 2021 that will favor a simple interface to facilitate a user experience to encourage them to engage and have a smoother purchasing process.
Thus, it is the use of high-quality images on the homepage to purchase the product directly.
Moreover, large retailers are using visual commerce to attract shoppers to buy.
Artificial intelligence, one of the flagship technologies, will be more used in e-commerce in 2021, helping to increasingly facilitate the omnichannel experience by combining different functionalities such as chatbots or virtual assistance.
Today, artificial intelligence is already using the purchase history and browsing behavior of shoppers and then can show them which products they are most likely to buy.
Using chatbots allows for further personalization of online customer relationships.
Besides, these automated assistants use machine learning to answer frequently asked questions & collect customer data.
A chatbot offering quality content will certainly ensure a better experience for your customers.
However, the chatbot must be well configured and include answers relevant to consumer’s needs.
It that doesn’t meet customer needs could lead to the loss of valuable leads. In effect, consumers can use chatbots to identify the products they want and need.
Social shopping, or even social commerce, aimed at using social media as a shopping platform, is on the way to becoming increasingly connected consumers.
Moreover, online social media platforms have become more growing. People can more easily know the products on these platforms and follow the respective links to purchase the products they desired.
The key to customer retention is making sure that you are the obvious choice for your customers rather than anyone else.
Certainly, retention becomes a top priority as acquisition costs increase.
The challenge remains to keep these new customers through an effective retention strategy and targeted actions to retain them.
Research shows a 30% increase in loyalty spending and customer retention this year.