The campaign was a visual that showcased the benefits of the virgin black cumin product which comes in capsule form with beauty and health benefits (treatment of conditions such as asthma, diabetes, hypertension, weight loss and other conditions) and targeted to men between 18-64 years old living in the UAE who care by their health and have skin and hair problems and are interested in human nutrition and healthy diet.

This campaign focused on social media Facebook and Instagram to generate more leads by increasing brand awareness, increasing relevant audiences and presenting customer services to prospects.