Optimizing your Instagram content will get you more customers and better sales since it has around 1 billion active users who are eager to discover new products or services.
Here are 7 of the best tactics to optimize your Instagram content and reach your audience more effectively.
Instagram uses the keywords that are put in your profile to classify your account according to a certain topic of interest. Therefore, using optimized keywords is key to make your profile more visible in relevant searches.
Name and Username: Including a keyword in your username is very effective to get yourself on top of the relevant searches of your audience.
Bio: To get a better rank, you can write a specific description of your business with all the most relevant keywords.
Hashtags help users find relevant content. Hence, putting specific hashtags in your posts will allow them to appear to the people searching for them.
On the other hand, this is not something you do randomly, rather learn how to use hashtags relevant to your content so you can easily get to your target audience.
Even though you can use up to 30 hashtags, but don’t overuse them as it can be very annoying to the viewers or make you seem unprofessional and amateur.
Following the best time to post on Instagram can make a whole difference to your content optimization.
Start scheduling the right time for your posting to keep the engagement of your followers and get a healthy reach.
4. Alt Text
Alt-text is a very interesting feature that enables you to write alternative text describing everything in your post. In fact, this Alt text feature was originally intended to help users with visual impairments to understand Instagram’s visual content.
Even though the app generates Alt text automatically for posts, you can edit it to make it more specific. It is a great way to optimize your Instagram since Alt text helps the Instagram algorithm to better understand the content of your posts and link it to relevant searches.
The more you get tagged, the more audience you will attract. For instance, you can create a campaign as a promotion or a giveaway that will encourage people to tag you in their posts or stories to participate. Also, don’t hesitate to repost their tags as it will strengthen their engagement for your business.
By doing this, more people will click on your profile and will interact with your content.
6. Audit and Keep Optimizing
In addition to implementing the above-mentioned tactics, you should also audit and keep improving your performance.
For that, it is important to always keep taking your results by running an audit on your Instagram account.
Besides, you can also get an Instagram analytics tool to track your account performance accurately.
Even if it takes some time to see greater results, always stay legit when seeking to optimize your Instagram content.
Typically, Instagram detects any accounts that use fishy ways to become more visible, such as generating fake followers or likes.
The bottom line
Optimizing your Instagram account is key to upscale your business and build awareness towards your service or product. Therefore, make your content reach the right people through the right keyword, hashtags, timing, Alt text, audit, and continuous optimization.